S2T will base its products on the Advanced Systematic Inventive Thinking (ASIT) methodology. ASIT is a proven and very effective methodology for injecting innovation into problem solving and new product development. In contrast to prevailing "trial and error" approaches to creativity, ASIT is based on a very disciplined, systematic, step-by-step, rule-based constrained thinking process. ASIT was developed after 12 years of intensive academic research and is empirically proven.